Digital Marketing Course
Our Digital Marketing course equips you with in-demand skills in SEO, SEM, social media marketing, content creation, Google Ads, analytics, and more. Designed for beginners and professionals alike, this program provides real-time projects and industry-relevant tools to help you build a successful career in digital marketing. With expert trainers and hands-on training, you'll be ready to take on roles in digital strategy, campaign management, and brand marketing.
Key highlights of our program
Social Media Mastery
Learn to build brand presence on platforms like Instagram, Facebook and Linkedin
SEO & SEM TRAINING
Get hands-on with Google Ads, , keyword planning and ranking strategies
Real-time Campaigns
Plan and execute digital marketing campaigns for real clients
Job-Oriented Curriculum
Focused on industry needs to help you land you job confidently
Curriculum
Module 1: Introduction to Digital Marketing
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Overview of digital marketing
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Difference between traditional and digital marketing
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Understanding marketing funnels
Module 2: SEO (Search Engine Optimization)
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Basics of SEO
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On-page & Off-page optimization
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SEO audit and reporting
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Keyword research & tools
Module 3: Social Media Marketing (SMM)
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Platforms: Facebook, Instagram, LinkedIn, Twitter
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Creating content strategies
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Running paid ads on social platforms
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Social media analytics and ROI
Module 4: Content Marketing & Blogging
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Importance of content in digital marketing
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Blogging best practices
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Tools for content creation and management
Module 5: Email Marketing
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Building and managing email lists
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Writing effective email campaigns
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Automation tools (Mailchimp, Sendinblue)
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Email campaign performance metrics
Module 6: Google Ads & PPC
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Introduction to paid marketing
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Setting up Google Ads campaigns
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Bidding strategies
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A/B testing and conversion tracking
Module 7: Web Analytics
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Google Analytics basics
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Tracking user behavior
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Interpreting data for decision making
Module 8: Final Project & Certification Preparation
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Creating a full digital marketing strategy
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Hands-on project on real-time campaigns
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Preparing for Google certifications
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